Choose from a wide variety of high-impact and unique opportunities—we have the sponsorship program that’s right for you and your budget. For exhibitors considering sponsorship, keep this in mind: Research shows that booth efficiency increases 104% when sponsorships are part of your exhibit plan (Source: Center for Exhibition Industry Research). For more information, view attendee analytics, download the prospectus, and contact Dee McGraw at 616.581.4855.



Please read the ethics policy and then click the button to proceed with purchasing a 2021 sponsorship or exhibit. Proceeding with the registration process indicates that you agree to the guidelines in the ethics policy. 

Do you want to exhibit or become a sponsor? Contact Dee McGraw or call 616.581.4855.F

While we do sell out each year, we offer potential Exhibitors and Patrons the ability to hold a space in line for our first-come, first-served exhibit spots. Please see our Exhibit and Sponsor Registration for complete details and a timeline.

Being added to the waiting list does not obligate you to purchase exhibit space. The Exhibitors and Patrons from 2019 will be given 45 days to reserve their same spot again. Once we know which spots will be available, we will contact you to see if one would meet your needs.


Additional Information

Important dates:

September 28 – October 2 

Exhibit Set Up  Tuesday from 1:00 to 6:00 pm
Exhibit Set Up Wednesday from 8:00 to 10:30 with a hard stop for COVID cleaning at 10:45
Exhibit Hall Opens Wednesday 12:30 to 6:00 pm
Exhibit Hall Open Thursday, Friday & Saturday 7:30 am to 6:00 pm
Exhibit Hall Opens Sunday 7:30 am and closes 10:30 am
Exhibit Hall Teardown Sunday 10:45 am



Beware of Unauthorized List Rental Solicitations

HMP is the only authorized retailer of our attendee mailing list. Although other companies may contact you offering list rentals, they are not endorsed by or affiliated with the show. Please do not enter into financial agreements with these unauthorized companies.